We are Medietas

TOME is brought to you by Medietas Ltd. We are based in London and were founded in 2016 to create products which bring balance to people’s lives.

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calvin niles

A collaborator, storyteller and entrepreneur, Calvin is passionate about innovative ideas and good business. As a doting father of 3, he cares about balanced use of devices in the home.

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ed zhao

Ed studied economics then became a transport planner. After spending much of the day with numbers and charts, he loves painting, playing the piano, writing novels, and enjoying life with friends and family. While loving technology, he sometimes finds it just all a bit too much. 

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George hadley

George is a freelance graphic designer, visual explorer and a father to two children who he’s keen to see grow up favouring the real world over the digital version.

Our Story


The digital age has its benefits, and its costs. We are acutely aware that device addiction is a growing problem in the modern world where social skills are crumbling, concentration skills diminishing, and time vanishing faster than ever before. It's contributing to our disconnectedness from our friends, from our loved ones and from ourselves. The compulsion to constantly be on our phones and tablets and consumed by a parallel world that distracts us from what is truly important: The human connection.

It all started in early 2016, when one of our founders, Calvin was dragged out of his digital trance by loud cheering at one of his kids’ basketball practice games. Consumed by his smartphone, Calvin completely missed a precious moment with his son. Yes, he was there sat on the bench, but he was not present in the moment. And he wasn’t alone. Seeing the cost of device distraction in the home and family environment of other people’s lives too, Calvin went straight to his close friend Ed with the idea. Ed had been suffering the same affliction during evenings with his wife and missing out on shared experiences. The concept of a case, representing ceremonious digital discipline was born. Ed called his long-time friend George, who himself recognised how task switching at work was frequently hampering focus and productivity.

In summer 2016 they came together and formed Medietas Ltd, a company focussed on creating products that encourage balance in people’s lives. By the end of 2016, their first product TOME had taken shape. It represents the intention to be more present, a symbolic and functional solution to device distraction. Together these three entrepreneurs are a perfect harmony of vision, innovation and creativity. One year on, in summer 2017, the team are seeking crowdfunding support for their first product, with further exciting products planned in the coming months.

Our mission is to re-establish the human connection through more mindful use of technology.


Production Team

We are working with established designers and production partners in the UK to deliver a uniquely beautiful product.


Thank You

Along the way we've been helped by a great many friends, collaborators and advisors. We appreciate your part in getting TOME to this point...

Laura Barbier, Juan Miguel Cooper, Super Cy, Nick Defty, Nick Fraser, Claire Hadley, Lucy Hadley, Chris James, Alex Jones, Raphan Kebe, Sam Lanyon, Natalie Medon, Igor Piccolotti, Popo, Sergey Khiruntsev, Reema Shah, Mark Small, George Velev, Apeksha Zhao & Saiya Zhao.

Bar Meze, Travelling ThroughWinwInnKeeperYCN.